“Bri Luna is the Los Angeles influencer who created The Hoodwitch. The Hoodwitch addresses topics such as divination, tarot, horoscopes, meditation and other topics of interest to modern day pagans. She was a major influence in my decision to rebirth Pagan Nation. All without ever having met her. You see that is how influencers work.” – A.J. Drew
Growing up in Los Angeles during a time when the pagan community was predominated by the rather narrow white dominated Wicca, Bri felt restricted by not only greater society but the pagan and magical community. She knew there was much more to explore and shares those explorations as @thehoodwitch.
Inspired by her lineage and ancestry, she set about learning and sharing what she learned. She credits her Mexican folk healer grandmother with those first footsteps.
“Being a Black and Mexican woman, I always want to feel like I’m being represented, but that was missing. Classes and workshops that were available were primarily focused on Eurocentric forms of spirituality and Pagan traditions. Not so much African or Indigenous or Mexican.” — Bri Luna
With the failing of Eurocentric pagan book stores to satisfy her spiritual needs, she did the only thing she could. She found her own way. To her surprise, she rapidly discovered she was not alone. By the end of 2021, her Twitter account had nearly 40,000 followers. Compared to most of the authors found in those wounder bread book stores, that is a great many followers and she did it all on her own.
Bri hasn’t been noticed by the social media alone. Vogue wrote about her in 2016. City Arts gave her the cover of their magazine in February of 2018. Glamor put her in the spotlight in October of 2018.