Jenna Caprice is creator of The White Witch Parlour. She is a great example of what I call fame threw apothecary As a crafter, I say that as a sincere compliment. She and her husband left for the pagans (rurals) of of Southern California where Jenna launched The White Witch Parlour, an online apothecary. She filled it with her own potions, incense, herbal blends, candles, and the likes. She supplemented her own creations with some resale items. She and the family took to the pagans of New Hampshire.