Scott Cunningham (June 27, 1956 – March 28, 1993) was responsible for a tremendous shift in how the word Wicca was used. Prior to his wildly successful book Wicca: A Guide for the Solitary Practitioner, Wicca was something one learned from other Wiccans. Scott Cunningham made popular the belief that a person could self initiate. This caused Wicca to become available to the masses, but not for reasons most think.
Scott Cunningham, a gay man, removed sex much of the sexual taboo from Wicca. Gone from his Wicca was the seemingly homophobic opinions almost inherent previously. Gone too was the common use of sex as a part of initiation. This is not to say there were no gay male witches prior to Scott Cunningham. There certainly were. But they did not generally use the term Wicca to describe their form of witchcraft. Indeed, early writings of founding authors like Gerald Gardner and Alex Sanders spoke out against homosexuality in Wicca. Not against homosexuality itself, but homosexuality in the practice of their fertility religion. Gradually, minds changed. Scott Cunningham helped Wicca to change with those minds.